Final Report
April 2026 CoolMonth Results
$400 Off CoolSculpting — Full Campaign Performance
Updated May 7, 2026 | Juggernaut Work for Metro Laser MedSpa
The Bottom Line
30 days. $1,550 ad spend. 4 email blasts. 3 organic posts. 1 landing page. Here is what it produced.
48
Leads
$32.29
Cost Per Lead
37
New Patients
10
Returning
- vs Target48 leads vs 13-34 projected41% above optimistic target
- vs Industry$32.29 CPL vs $44-$115 benchmarkMedspa CoolSculpting paid lead industry range
- Best AdDonna Testimonial Video11.51% CTR / $0.72 CPC / 983 landing page views in 16 days
- Email40.3% avg open rate across 4 blastsNearly 2x the 20-25% medspa industry average
- #1 Page on Site/coolsculpting-cool-month/2,500 views / 1,500 users / 6,300 events
Where the 48 Leads Came From
28
Philadelphia
15
Exton
8
Plymouth Meeting
1
Yardley
How They Want to Be Contacted
29
Text (61.7%)
14
Email (29.8%)
4
Phone (8.5%)
90% of leads came through Form #10 (the CoolMonth landing page form). The remaining 10% came through the always-on CoolSculpting service page form. The Meta + Email funnel pointing to /coolsculpting-cool-month/ did essentially all the work.
The Two Ads — Side by Side
Ad 1 ran the first 13 days. Ad 2 (Donna) took over and outperformed in every metric.
| Metric | Ad 1 (Static) | Ad 2 (Donna) |
|---|---|---|
| Run Dates | Apr 1-13 | Apr 14-30 |
| Spend | $592.68 | $957.27 |
| People Reached | 3,828 | 5,357 |
| Link Clicks | 76 | 1,294 |
| Landing Page Views | 52 | 983 |
| CTR | 1.29% | 11.51% |
| Cost Per Click | $5.44 | $0.72 |
Donna delivered 94% of all link clicks and 95% of all landing page views while spending 62% of the budget. CTR 9x higher. CPC 7.5x lower.
Donna Ad — Daily Performance (Last 8 Days)
Daily Spend vs Link Clicks
CTR climbed from 7.36% on Apr 22 to 15.82% on Apr 27 — the two strongest days of the entire campaign. The ad got better with age.
Email — 4 Blasts, 40.3% Open Rate
67,953 total sends across April. 24,592 opens. 526 click-throughs. 51 unsubscribes.
Blast 3 — Top Clicked Links (Most Diverse Distribution)
| Page | Clicks |
|---|---|
| Donna Before/After | 47 |
| CoolMonth Landing Page | 38 |
| Jazmine Before/After | 31 |
| Kenid Before/After | 28 |
| Hunter Before/After | 24 |
| Payment Plans | 23 |
| Financing Page | 23 |
Blast 3 was the most effective email. It drove clicks to all 4 transformation pages plus both financing pages. Donna was the #1 clicked link in that send.
Organic Instagram — 3 Posts, 1,802 Views
1,802
Total Views
1,021
People Reached
82%
Non-Followers (Reels)
5
Shares
Candice Transformation Reel was the top performer — 871 views, 503 reached, 82% non-followers, 3 shares. Reels reach 2.5x more non-followers than carousels.
Google Analytics — April Traffic
4,000
Active Users
3,900
New Users
38s
Avg Engagement
25K
Events
Where Traffic Came From
| Source | Sessions | Share |
|---|---|---|
| Instagram (paid) | 1,800 | 35% |
| Direct | 1,700 | 33% |
| Google (organic) | 866 | 17% |
| Google Business Profile | 478 | 9% |
| Facebook (paid) | 80 | 2% |
| Audience Network | 65 | 1% |
| Bing (organic) | 51 | 1% |
Paid social was the #1 traffic driver. 1,945 total paid sessions (38% of all traffic).
Top Users by City
1,100
Philadelphia
388
New York
245
Ashburn
181
Newark
Google Search Console
1,942
Clicks (90 days)
76
Indexed Pages
48/48
Core Web Vitals
15
FAQ Rich Results
165 pages not indexed. 21 videos not indexed. All Core Web Vitals green on mobile and desktop. HTTPS clean (49 valid, 0 issues). 1 invalid FAQ page needs attention.
What People Want Treated
Top treatment areas from all 48 form submissions. Abdomen and stomach dominate — nearly half of all leads want midsection work.
45%
Abdominal
38%
Stomach
34%
Love Handles
30%
Double Chin
View All 13 Treatment Areas Requested
| Area | Mentions | % of Leads |
|---|---|---|
| Abdominal Fat | 21 | 44.7% |
| Stomach | 18 | 38.3% |
| Love Handles | 16 | 34.0% |
| Double Chin | 14 | 29.8% |
| Upper Arms | 12 | 25.5% |
| Inner Thighs | 9 | 19.1% |
| Under the Chin | 8 | 17.0% |
| Bra Fat | 8 | 17.0% |
| Under the Jawline | 7 | 14.9% |
| Banana Roll | 6 | 12.8% |
| Back Fat | 5 | 10.6% |
| Saddle Bags | 4 | 8.5% |
| Flanks | 3 | 6.4% |
All 48 Leads
View All 43 CoolMonth Form Leads (Form #10)
Ayesha
New
Philadelphia
Email
Banana Roll
Raj
New
Philadelphia
Phone Call
Love Handles, Stomach
Cassidy Ohl
New
Philadelphia
Text Message
Double Chin, Under Chin/Jawline
Jen Wong
New
Philadelphia
Text Message
Double Chin, Under Chin/Jawline
Yasaswini
New
Philadelphia
Email
Double Chin, Upper Arms, Abdominal
Ashley Devine-Mulligan
Returning
Philadelphia
Text Message
Love Handles, Abdominal, Stomach, Banana Roll
Mercy Boulogne
New
Philadelphia
Text Message
Stomach
Nancy
New
Exton
Email
Inner Thighs
Hazel K Stanton
Returning
Exton
Phone Call
Abdominal Fat
Astou Danioko
New
Exton
Text Message
Abdominal Fat
Tammy Palagruto
New
Plymouth Meeting
Text Message
Stomach
Erika Callaghan
New
Philadelphia
Email
Upper Arms, Abdominal, Banana Roll
Linda Marie Wood
Returning
Exton
Text Message
Upper Arms, Abdominal Fat
Jessenia Solis
New
Philadelphia
Email
Multiple (12 areas)
Tomekia Bradford
New
Philadelphia
Text Message
Multiple (10 areas)
Heather
New
Philadelphia
Text Message
Love Handles, Upper Arms, Back Fat
Narmada
New
Philadelphia
Text Message
Multiple (7 areas)
Denise Slifer
New
Plymouth Meeting
Email
Double Chin
Laura Forrest
New
Philadelphia
Text Message
Stomach
Amanda
New
Exton
Text Message
Love Handles, Abdominal, Inner Thighs
David McElwee
New
Plymouth Meeting
Phone Call
Abdominal Fat
Adriana Limas
New
Philadelphia
Text Message
Love Handles, Inner Thighs
Sarah Bonya
New
Philadelphia
Text Message
Abdominal Fat, Stomach
Scott Drake
New
Plymouth Meeting
Text Message
Love Handles, Abdominal Fat
Pauline Lazarus
New
Philadelphia
Text Message
Love Handles, Abdominal Fat
Priscilla
New
Philadelphia
Text Message
Love Handles, Abdominal, Stomach
Andrea Maturana
New
Philadelphia
Text Message
Double Chin, Abdominal Fat
Marina Azzarello
New
Exton
Text Message
Double Chin, Under Chin/Jawline
Denise
New
Philadelphia
Text Message
Abdominal Fat
Malika Brown
New
Exton
Text Message
Bra Fat
Kaebea Dennis
New
Yardley
Text Message
Saddle Bags, Stomach
Kristin Clement
Returning
Plymouth Meeting
Text Message
Love Handles, Inner Thighs
Emory Harmanos
New
Exton
Text Message
Double Chin, Bra Fat, Stomach
Alissa Rymarowicz
Returning
Exton
Email
Upper Arms
Kathleen Brazil
Returning
Plymouth Meeting
Text Message
Flanks
Anupama
Returning
Exton
Phone Call
Love Handles, Abdominal Fat
Kelly Sopko
New
Philadelphia
Email
Double Chin
Janelle Del Buono
New
Plymouth Meeting
Email
Bra Fat
Ann Iannella
New
Plymouth Meeting
Email
Stomach
Alicia R Edelblute
New
Exton
Text Message
Stomach
Maria Santos
Returning
Philadelphia
Email
Double Chin
Donna
New
Philadelphia
Text Message
Multiple areas
Hunter
New
Philadelphia
Text Message
Multiple areas
View 5 Service Page Leads (Form #3)
Maria Abraham
New
Exton
–
–
Stacy Stiles
New
Exton
–
–
Chaala
New
Philadelphia
–
–
Rose
New
Exton
–
–
Jen Wong
New
Philadelphia
–
–
Full Channel Attribution
| Channel | Volume |
|---|---|
| Email (Constant Contact) | 67,953 sends / 24,592 opens / 526 click-throughs |
| Paid Social (GA4) | 1,945 sessions / #1 traffic source / 38% of all traffic |
| Direct (GA4) | 1,700 sessions |
| Organic Search | 866 sessions |
| Google Business Profile | 478 sessions |
| Meta Ad Account | $1,550 spent / 8,808 reached / 20,076 impressions |
| Form Leads | 48 corrected April-only leads |
Metro Laser MedSpa – metrolaserphilly.com
Updated May 7, 2026 – Juggernaut Work